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Exam Number : Adwords-fundamentals
Exam Name : Google Advertising Fundamentals Exam
Vendor Name : Google
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Adwords-fundamentals Exam Format | Adwords-fundamentals Course Contents | Adwords-fundamentals Course Outline | Adwords-fundamentals Exam Syllabus | Adwords-fundamentals Exam Objectives
Exam: Adwords-fundamentals Google Advertising Fundamentals Exam
Exam Details:
- Number of Questions: The exam consists of approximately 100 multiple-choice questions.
- Time: Candidates are given 120 minutes to complete the exam.
Course Outline:
The Google Advertising Fundamentals Exam is designed to assess professionals' knowledge and understanding of the basic concepts and principles of online advertising using Google AdWords. The course covers the following topics:
1. Introduction to Online Advertising
- Overview of online advertising and its benefits
- Different types of online advertising channels
- Introduction to Google AdWords and its role in online advertising
- Key terms and concepts in online advertising
2. Setting Up AdWords Campaigns
- Creating an AdWords account and understanding account structure
- AdWords campaign types and goals
- Keyword research and selection
- Ad group creation and ad formats
3. AdWords Targeting and Bidding
- Understanding AdWords targeting options (location, language, device, etc.)
- Bidding strategies and budget management
- Ad delivery and ad rotation settings
- Quality Score and its impact on ad performance
4. AdWords Ad Formats and Extensions
- Text ad creation and best practices
- Display ad creation and image ad guidelines
- Ad extensions and their benefits
- Ad policies and compliance guidelines
5. AdWords Performance Monitoring and Optimization
- Tracking conversions and measuring campaign success
- Performance monitoring and reporting in AdWords
- Campaign optimization techniques (keyword optimization, ad testing, etc.)
- Understanding and using AdWords tools and reports
Exam Objectives:
The exam aims to assess candidates' understanding and proficiency in the following areas:
1. Knowledge of the fundamentals of online advertising and Google AdWords
2. Competence in setting up and structuring AdWords campaigns
3. Understanding of AdWords targeting options, bidding strategies, and budget management
4. Proficiency in creating effective ads and using ad extensions
5. Ability to monitor campaign performance and optimize AdWords campaigns
Exam Syllabus:
The exam syllabus covers the following topics:
- Introduction to Online Advertising
- Overview of online advertising and its benefits
- Different types of online advertising channels
- Introduction to Google AdWords and its role in online advertising
- Key terms and concepts in online advertising
- Setting Up AdWords Campaigns
- Creating an AdWords account and understanding account structure
- AdWords campaign types and goals
- Keyword research and selection
- Ad group creation and ad formats
- AdWords Targeting and Bidding
- Understanding AdWords targeting options (location, language, device, etc.)
- Bidding strategies and budget management
- Ad delivery and ad rotation settings
- Quality Score and its impact on ad performance
- AdWords Ad Formats and Extensions
- Text ad creation and best practices
- Display ad creation and image ad guidelines
- Ad extensions and their benefits
- Ad policies and compliance guidelines
- AdWords Performance Monitoring and Optimization
- Tracking conversions and measuring campaign success
- Performance monitoring and reporting in AdWords
- Campaign optimization techniques (keyword optimization, ad testing, etc.)
- Understanding and using AdWords tools and reports
Candidates are expected to have a comprehensive understanding of these topics to successfully pass the exam and demonstrate their proficiency in the fundamentals of online advertising using Google AdWords.
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Google is testing an A.I. Assistant that offers life adviceGoogle is reportedly testing an AI that can offer life advice. PexelsGoogle is reportedly testing AI assistants that can offer life advice. It is no secret that the American tech giant wants to be at the forefront of the AI technology space. So, the company is sparing no effort to give its rivals like Microsoft and OpenAI a run for their money. In line with this, Google recently unveiled a new AI search tool that can not only shorten lengthy articles but also simplify coding. Back in April, Google announced that it was merging DeepMind with the Brain team from Google Research. To those unaware, Google acquired DeepMind, which is a research lab, in 2014. Now, the two groups have teamed up to test ambitious new tools that could turn generative AI into a personal life coach. Google's attempt to dominate the AI spaceIt is worth noting that chatbots like OpenAI's ChatGPT and Google's Bard adopt generative AI technology. Google DeepMind has been evaluating generative AI in a bid to perform about 21 different types of personal and professional tasks, including tools to offer life advice, planning instructions, ideas, and even tutoring tips. This piece of vital information has been revealed by the documents and other materials acquired and reviewed by the folks at The New York Times. The project is a major sign that Google wants to propel itself to the front of the artificial intelligence segment. To recap, the company was rigorously criticised earlier this year for collecting public data to train AI. Undeterred by this, Google is not shying away from trusting AI systems with sensitive tasks. Much to its chagrin, the technology company was overshadowed by OpenAI's ChatGPT, which arrived in November. What does the new AI Assistant offer?According to the NYT report, Google has spent the last nine months trying to prove it is capable of keeping up with OpenAI and its partner Microsoft. As a result, the search giant released its own AI bot dubbed Bard, improved its AI systems, and incorporated the technology into a slew of its existing products like Gmail and its search engine. According to two people with knowledge of the project, Scale AI assembled teams of workers to test these capabilities. Notably, Scale AI is a contractor working with Google DeepMind. Among other things, the workers are reportedly testing the assistant's ability to answer questions related to challenges in people's lives. The project's idea creation feature provides suggestions or recommendations based on a user's situation. Meanwhile, its tutoring function is capable of teaching new skills or helping users improve existing ones. Likewise, the planning capability can be used to create a financial budget for users, meals, and workout plans. However, there is a possibility that the company may not employ the tools, which are currently still being evaluated. "We have long worked with a variety of partners to evaluate their research and products across Google, which is a critical step in building safe and helpful technology," a Google DeepMind spokeswoman said. "At any time there are many such evaluations ongoing. Isolated samples of evaluation data are not representative of their product road map," the spokeswoman added. According to a separate report by The New York Times, Google is testing a helpmate for journalists that can create or rewrite news articles and suggest headlines. Google to summarize search results from news articles via generative AINo result found, try new keyword!Google will begin experimenting with a new generative artificial intelligence bot that can translate entire search results into short summaries despite resistance from news publishers.Children’s advocates ask FTC to investigate Google for targeting ads to kidsNo result found, try new keyword!Children’s advocacy groups including Fairplay and Common Sense Media are asking the Federal Trade Commission to investigate Google, saying the tech giant serves personalized ads to kids on YouTube ... |
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