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Exam Number : MB-220
Exam Name : Microsoft Dynamics 365 for Marketing
Vendor Name : Microsoft
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MB-220 Exam Format | MB-220 Course Contents | MB-220 Course Outline | MB-220 Exam Syllabus | MB-220 Exam Objectives
Candidates for this exam are Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.
Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.
Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
- Configure marketing applications (5-10%)
- Manage segments and lists (10-15%)
- Create and manage marketing forms and pages (10-15%)
- Manage leads (10-15%)
- Create and manage marketing emails (10-15%)
- Manage customer journeys (15-20%)
- Manage events and webinars (10-15%)
- Configure and analyze customer responses (10-15%)
Course Outline | Syllabus | Exam Objectives
Configure marketing applications (5-10%)
Configure marketing settings
verify organization and business management settings
define default matching strategies
configure quota limits
configure event settings
configure Customer Insights synchronization
manage keywords for images for an organization
create templates
configure the privacy banner
configure settings for landing pages
configure data protection tools
configure Campaign & Materials Approval Workflow
configure Marketing Business Units
Manage segments and lists (10-15%)
Create and manage segments
determine segment type
create market segments
configure dynamic segments using Designer, Flow, or Query
combine segments using union, exclude, or intersect logic
Create and manage subscription centers and lists
determine usage scenarios for subscription lists
create a subscription list
add a subscription list or lists to a form
create a segment based on a subscription list
create and manage Subscription Center
Create and manage marketing forms and pages (10-15%)
Create marketing forms
determine which marketing form type to use
determine form requirements and limitations
create a marketing form using a template
enable prefilling for forms
embed a form on an external website
create new fields to add to marketing forms
Create and manage marketing pages
determine which marketing page type to use
create a marketing page using a template
add form blocks to marketing pages
customize a marketing page
create and use dynamic test links
implement dedicated marketing page blocks
preview and validate marketing pages
publish a marketing page
configure Personalized Landing Pages
Manage leads (10-15%)
Create and manage leads
create leads manually or automatically
synchronize leads from LinkedIn by using the LinkedIn connector
create and manage leads and lead segments through parent contacts/accounts
create and manage leads through social content
Create and assess sales readiness
create and manage Lead Scoring Models
create explicit and implicit scoring conditions
create compound conditions
set up condition models
configure thresholds
Create and manage marketing emails (10-15%)
Create email messages
create an email message
define mandatory fields
add dynamic content to email messages
integrate marketing pages with marketing emails
create A/B Emails
Publish and manage email messages
preview and test messages
validate and publish messages
edit Go live emails
Manage customer journeys (15-20%)
Create customer journeys
determine template types
implement content types
set up a customer journey
implement activity and launch workflow options
implement targets
implement flow control for customer journeys
Publish and manage customer journeys
validate and publish a customer journey
edit live customer journeys
Manage events and webinars (10-15%)
Create and manage events
create an event team
set up agendas, including internal and external tracks
manage speakers, registration, waitlists, and attendees
manage vendors, logistics, and accommodations
Create and manage webinars
determine webinar types
configure webinar options
Configure and analyze customer responses (10-15%)
Create and manage surveys and survey responses
identify survey question types
determine respondent types
configure response routing
preview and test surveys
publish surveys for customer journeys
implement workflow conditional logic for survey actions
Manage Customer Insights
determine report types
analyze contact insights
analyze lead insights
analyze segment insights
analyze customer journey insights
analyze email insights
analyze lead scoring model insights
analyze marketing page insights
analyze marketing form insights
analyze website insights
analyze redirect URL insights
gather and summarize survey results
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