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Salesforce Salesforce-Marketing-Cloud-Developer : Salesforce Certified Marketing Cloud Developer Exam Dumps

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Exam Number : Salesforce-Marketing-Cloud-Developer
Exam Name : Salesforce Certified Marketing Cloud Developer
Vendor Name : Salesforce
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Salesforce-Marketing-Cloud-Developer Exam Format | Salesforce-Marketing-Cloud-Developer Course Contents | Salesforce-Marketing-Cloud-Developer Course Outline | Salesforce-Marketing-Cloud-Developer Exam Syllabus | Salesforce-Marketing-Cloud-Developer Exam Objectives


Exam Specification: Salesforce Certified Marketing Cloud Developer

Exam Name: Salesforce Certified Marketing Cloud Developer
Exam Code: Not specified
Exam Duration: 90 minutes
Passing Score: 65%
Exam Format: Multiple-choice, multiple-select

Course Outline:

1. Marketing Cloud Overview
- Introduction to Salesforce Marketing Cloud and its key features
- Understanding the role of a Marketing Cloud Developer
- Exploring the components and functionalities of Marketing Cloud

2. Marketing Cloud Data Model and Architecture
- Understanding the Marketing Cloud data model and architecture
- Exploring data extensions, data relationships, and data views
- Configuring data integration and synchronization with external systems

3. Marketing Cloud Automation
- Implementing automation solutions using Automation Studio
- Creating and configuring data-driven automations
- Developing workflows and triggered emails for personalized customer journeys

4. Marketing Cloud Email Studio
- Configuring email templates and content blocks
- Building and testing email campaigns using Email Studio
- Implementing dynamic content and personalization techniques

5. Marketing Cloud Journey Builder
- Designing and configuring customer journeys using Journey Builder
- Implementing decision splits, activities, and goals within journeys
- Leveraging event-driven and triggered interactions for real-time engagement

6. Marketing Cloud Content Builder and Personalization
- Creating and managing content using Content Builder
- Implementing personalization and dynamic content blocks
- Leveraging AMPscript and SSJS for advanced content customization

7. Marketing Cloud Integration and APIs
- Integrating Marketing Cloud with external systems using APIs
- Implementing custom activities and event triggers
- Developing custom applications and integrations using Marketing Cloud APIs

Exam Objectives:

1. Understand the key features and capabilities of Salesforce Marketing Cloud.
2. Configure and manage data within the Marketing Cloud data model.
3. Implement automation solutions using Automation Studio.
4. Build and test email campaigns using Email Studio.
5. Design and configure customer journeys using Journey Builder.
6. Create and manage content using Content Builder.
7. Implement personalization and dynamic content blocks.
8. Integrate Marketing Cloud with external systems using APIs.
9. Develop custom applications and integrations using Marketing Cloud APIs.

Exam Syllabus:

1. Marketing Cloud Overview
- Introduction to Salesforce Marketing Cloud
- Key features and benefits of Marketing Cloud
- Components and functionalities of Marketing Cloud

2. Marketing Cloud Data Model and Architecture
- Marketing Cloud data model and architecture
- Data extensions, relationships, and data views
- Data integration and synchronization with external systems

3. Marketing Cloud Automation
- Automation solutions using Automation Studio
- Data-driven automations and activities
- Workflows and triggered emails for customer journeys

4. Marketing Cloud Email Studio
- Email templates and content blocks
- Email campaign configuration and testing
- Dynamic content and personalization techniques

5. Marketing Cloud Journey Builder
- Customer journey design and configuration
- Decision splits, activities, and goals within journeys
- Event-driven and triggered interactions

6. Marketing Cloud Content Builder and Personalization
- Content creation and management using Content Builder
- Personalization and dynamic content blocks
- AMPscript and SSJS for advanced content customization

7. Marketing Cloud Integration and APIs
- Marketing Cloud integration with external systems
- Custom activities and event triggers
- Custom applications and integrations using Marketing Cloud APIs



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Salesforce Marketing Dumps

 

Salesforce vs. monday: Definitive Comparison

In today’s business world, using a top CRM software is no longer optional; it’s critical for success. A good customer relationship management (CRM) software will help you expedite your business growth by streamlining your workflows, boosting sales and improving customer engagement.

However, given the plethora of options available, choosing the right tool can be hard. In this article, they will dive into a detailed comparison of two popular CRM platforms, which we’ve covered extensively in their Salesforce CRM review and monday Sales CRM review. This guide offers helpful insights so you can make an informed choice that best suits your business needs.

Let’s now dive into a detailed comparison of the two platforms.

Features 

Both Salesforce and monday Sales CRM  have a vast range of features. However, Salesforce is richer in more advanced CRM features compared to monday.

Salesforce

Salesforce is a comprehensive CRM platform that offers a vast range of features, including sales automation, customer service, marketing automation and analytics. It offers lead management, opportunity management, customer service and contact management features. It also comes with a high degree of customization and integration features. This makes it suitable for businesses with complex sales and marketing operations.

monday 

monday is mainly focused on project management. As such, it’s not as heavy as Salesforce in terms of CRM features. However, monday also includes extensive project and team management, human resources, and software development features. This makes it fit for businesses that need an all-inclusive tool for improving sales and customer experience as well as team management.

Winner: Salesforce

Salesforce offers a wider range of features and functionalities to manage customer relationships and support sales and marketing efforts. This makes it the winner in terms of CRM features. However, if you are interested in more than just CRM features, monday is a better option.

Pricing 

Both Salesforce and monday offer a range of pricing options to suit businesses of different sizes.  They also come with a free trial, which allows users to try the tools’ features before committing to them. 

Salesforce

The pricing model for Salesforce is a bit complex and can be confusing. The pricing plans are based on the size of the business. Generally, the pricing plans for Salesforce are much more expensive than those of monday. The following are the four pricing plans that Salesforce offers:

  • Essentials: This goes for $25 per user per month paid annually.
  • Professional: It costs $80 per user per month paid annually.
  • Enterprise: This costs $165 per user per month paid annually.
  • Unlimited: It costs $330 per user per month
  • monday

    monday’s pricing plans are considered more affordable than those of Salesforce. These pricing plans are based on the number of features and users. In addition to the free plan, which accommodates up to two users, monday offers the following pricing options:

  • Basic: This costs $10 per user per month billed annually.
  • Standard: It goes for $14 per user per month billed annually.
  • Pro: It costs $27 per user per month billed annually.
  • Enterprise: This plan requires a custom quote.
  • Winner: monday

    monday beats Salesforce hands down, as it offers more affordable and simple pricing plans, with the cheapest plan costing $10 per user per month. Although Salesforce has more comprehensive and robust features, monday also offers similar features at more friendly rates.

    Customization and scalability

    Both sales platforms come with excellent customization capabilities.

    Salesforce

    Salesforce offers a high level of customizability. It comes with a broad range of customization options allowing businesses to tailor the platform to suit their unique needs. With Salesforce customization options, you can change the platform’s interface, including the colors, logo and graphics, to reflect your company’s identity. You can also alter the dashboards to display important business information as well as create personalized applications using AppExchange. This platform also offers flexible plans to accommodate businesses of different sizes, making it appropriate for both small and large enterprises. This means that it will be able to adapt and cater to your business needs for performance and reliability as it grows.

    monday

    While monday also provides pretty good customization capabilities, its options are not as extensive and advanced as those of Salesforce. The app comes with a wide range of fully customizable templates designed to suit specific activities. With Salesforce, you can modify the dashboards to suit your specific needs. Generally, monday’s customization options are easy and straightforward, which makes it a good fit for beginners and small companies.

    Winner: Salesforce

    Salesforce outshines monday, as it offers more advanced customization options. The downside to this, however, is that you may need a highly tech-savvy team to create custom applications and make optimal use of all the features the platform has to offer.

    Integrations

    Both platforms have impressive integration capabilities, which allow you to connect different tools to enhance your team’s productivity and boost performance.

    Salesforce

    Thanks to its AppExchange, Salesforce integrates with over 3,000 other business apps. Salesforce integrates seamlessly with apps such as Slack, Stipe, Shopify and Google Drive, among many others.

    monday 

    While monday’s integration capabilities are not as extensive as Salesforce’s, the platform also has smooth integration with other apps, including project management, marketing and team collaboration tools. It integrates seamlessly with more than 30 apps, including Shopify, Gmail, Outlook, DocuSign, Microsoft Teams and Slack. It also has an Apps Marketplace that allows smooth integration with a range of other apps, for a total of 200 integrations.

    Winner: Salesforce

    Salesforce wins over monday in terms of integration capabilities, thanks to its AppExchange, which gives access to a wide range of apps.

    Ease of use

    Salesforce

    Due to its vast collection of advanced features, Salesforce has a complicated user interface with various buttons to click, which can be overwhelming, especially to new users. It will thus require some time for users to fully master and use its features optimally. As such, Salesforce is most suited for large enterprises with complex CRM processes.

    monday

    Compared to Salesforce, monday has a more friendly and straightforward user interface, which makes it favorable for new users. Its vibrant and colorful dashboard allows you to quickly locate all the functions you require. In addition, the platform offers extensive resources to help you get started easily. 

    Winner: monday

    In terms of ease of use, monday takes the crown. The platform boasts a simple interface and hence has a shallow learning curve. Further, given the platform’s rich resources, you’ll get running in no time.

    Customer support

    Customer support is a crucial consideration when choosing a CRM platform.

    Salesforce

    In addition to the various learning resources, Salesforce offers a range of options to businesses to efficiently deal with customer service inquiries, including a 24/7 phone support and an online forum. However, the level of support depends on your plan, with more support avenues available in the higher tiers.

    monday

    monday offers customer support through various channels, including videos, webinars, articles, a knowledge base and a community forum. It also offers 24/7 support phone support plus a ticketing system and a dedicated customer success manager for enterprise plan users.

    Winner: monday

    monday is the winner in terms of customer support, as its 24/7 support is available across all its packages, including the free version.


    7 Best Marketing CRM Systems of 2024

    Zoho CRM: Top Pick

    Zoho CRM shines with its wide-ranging CRM tools that do more than just marketing. Email marketing and landing page tools included with Zoho are easy to use and allow businesses to automate their lead generation process quickly. Zoho also has a generous free plan and competitive pricing that allows it to scale up well from small organizations to larger businesses.

    Pros and Cons of Zoho CRM

    Pros of Zoho CRM

  • All-in-one solution for businesses looking for a complete CRM and a full list of CRM features.
  • Generous free plan is perfect for small businesses with team members who are new to CRM workflows.
  • Offers robust integration options.
  • Automation tools are available even on lower-priced tiers.
  • Cons of Zoho CRM

  • Customer service response times have been an issue with Zoho.
  • Some customization options for template fields are lacking.
  • Newer A.I. tools are only available in higher-priced tiers.
  • Plan options may be confusing for some users.
  • Freshsales: Best for A.I. Tools

    Freshsales leans heavily into A.I. for tracking leads and categorizing them based on engagement and other factors that influence how likely they are to convert. This level of enhanced automation, along with a simple, straightforward interface, makes Freshsales great for businesses and team members who feel overwhelmed by other marketing CRMs.

    Pros and Cons of Freshsales

    Pros of Freshsales

  • A.I.-lead scoring is available on all plans.
  • A clean interface allows users to see all pertinent information and CRM features at once without menu diving.
  • Strong reporting and dashboard customization on paid plans.
  • It offers a generous free plan.
  • Cons of Freshsales

  • Customer support can be slow in responding.
  • Core features are easy to use, but more advanced features can require training.
  • Different modules can be hit or miss, with some being highly polished and others being underwhelming.
  • Integrations are not as easy as other CRMs and can be challenging to implement.
  • Monday.com: Best for Team Integration

    Due to its origins in project management, Monday.com excels in collaborative marketing environments where different teams need to be involved in managing sales and leads. Large campaign management is also easier due to Monday.com’s board features. Marketing teams already familiar with Kanban-style workflows will feel right at home with Monday.com and its added CRM features.

    Pros and Cons of Monday.com

    Pros of Monday.com

  • Sales, marketing and other teams can easily collaborate across this centralized CRM platform.
  • Extensive campaign management templates allow for quick start-up.
  • Various budget-friendly plans allow customers to choose their features to save money.
  • Cons of Monday.com

  • Those coming from other CRMs may not feel comfortable with the board-style layout of Monday.com.
  • Stronger focus on sales instead of core marketing tools like email campaigns and phone logging.
  • Features like bulk importing of lead data and lead tracking are lacking.
  • HubSpot: Best for All-Around Utility

    The core features of Hubspot are geared toward sales. A paid add-on module handles marketing features. The marketing module immediately integrates with the existing HubSpot features and allows for inbound marketing campaigns across all popular channels. This includes email, social, chat and website interactions.

    Pros and Cons of Hubspot CRM

    Pros of HubSpot Marketing Hub

  • The free plan has many features that other CRMs charge for.
  • Ability to add modules like sales or marketing as needed.
  • Real-time lead behavior tracking and notifications.
  • Custom email sequences for all lead types.
  • Cons of HubSpot Marketing Hub

  • Customer service representatives have been known to be pushy and often upsell options.
  • Add-on modules can save money, but they can also end up being more costly than choosing an all-inclusive alternative.
  • Email contact management is limited to one per lead.
  • Zendesk: Best for Communication Integration

    Zendesk Sell is the CRM from helpdesk software maker Zendesk. This sales-focused CRM was behind many of its competitors, but a recent update added many needed marketing functionalities, such as adding third-party information sources for lead generation. The interface is simple to use, and for users of Zendesk helpdesk, it integrates perfectly for a streamlined sales and service solution.

    Pros and Cons of Zendesk

    Pros of Zendesk

  • It is simple to use, especially for users already familiar with Zendesk helpdesk software.
  • It has advanced reporting options with detailed analytics for data-driven decision-making.
  • Smart List feature helps sales teams see their lead and deals in progress at a glance.
  • Cons of Zendesk

  • Although the base tier price is competitive with other CRMs, it lacks many features included with the paid tiers, which are priced higher than the competition.
  • Templates for emails and other communications are very basic, making starting campaigns or other tasks more time-consuming to complete.
  • It has a limited number of pipelines.
  • Salesforce: Best for Custom Features

    Salesforce is the best choice for businesses that need deep customization along with proven scalability and power. Complex or unique marketing and sales workflows can be easily implemented with Salesforce. The Salesforce Marketing Cloud feature allows for integration with social media, apps and websites. Users can create email and other automation campaigns that are integrated with the rest of Salesforce’s features.

    Pros and Cons of Sales Force

    Pros of Salesforce

  • Deep customization and proven scalability make it ideal for businesses that have unique workflows.
  • Industry-leading integrations and add-ons can further improve the already impressive feature set.
  • Despite its complexity and robust features, the setup is fast.
  • It has powerful reporting features and analytics.
  • Cons of Salesforce

  • Setting up the software is fast, but learning all the features can be daunting, especially for those new to CRMs for marketing and sales.
  • For most users, especially smaller businesses, it will be more expensive than every other option.
  • It offers no free plan other than the trial period.
  • Pipedrive: Best for Pipeline Workflows

    For a sales pipeline workflow, Pipedrive is the perfect choice. This CRM is built for sales and lacks certain enhanced marketing features. However, its visual style of pipeline management makes it easy for sales teams to track leads and deals. Despite being sales-focused, marketing campaigns are built-in and feature Pipedrive’s easy drag-and-drop interface.

    Pros and Cons of Pipedrive

    Pros of Pipedrive

  • Visual presentation and pipeline building make it one of the easier CRMs to learn.
  • Machine learning tools aid in lead tracking and other automation.
  • API access allows for unlimited customization for those willing to develop their own tools.
  • Basic plans have phone integrations and features.
  • Cons of Pipedrive

  • It offers no free plan to use beyond the trial period.
  • The more affordable plans lack reporting features and customization options.
  • It is focused on sales workflows and only offers basic marketing features, which may not be enough for some users.
  • Only the highest-paid tier gets phone support options.
  • Insightly

    Insightly is an easy to use and affordable customer relationship management (CRM) tool for real estate, startups and sales operations teams. It is best for small to medium sized businesses looking for a top notch operational CRM that has the need for tracking ongoing leads, managing different activities and events. Through the Insightly platform businesses will be able to build relationships with customers, partners, vendors and suppliers.

    Pros and Cons of Insightly

    Insightly is known for its simplicity, user-friendly design and customizable features that help increase customer and partner relationships; however, it can be considered overpriced. Potential users should weigh the learning curve, pricing structure and other limitations to determine if Insightly aligns with their goals and desires for what they are projecting to achieve.

    Pros

  • User-friendly software interface
  • Available integrations make data easily transferred
  • Mobile app available for both iOS and Android users
  • Analytics and reporting makes it easy to track progress and identify areas for improvement.
  • Cons

  • Limited customer support options
  • Workflow automation only available in the more expensive plans
  • Complexity slows down productivity
  • Free plan is extremely limited on record limit and storage
  • Less Annoying CRM

    Less Annoying CRM is designed to help small businesses and individuals across a variety of professions. Less Annoying CRM is geared toward helping clients manage contacts and track leads.

    Pros and Cons of Less Annoying CRM

    As you review to determine the best CRM for your business, consider the following advantages and drawbacks for the Less Annoying CRM.

    Pros

  • User friendly, with a well-designed and uncluttered interface
  • Various options to get acquainted with the products and to get support when needed
  • Updates based off of customer feedback
  • Cons

  • Very basic reporting features
  • Lacks mobile app
  • Basic features and reporting tools
  • What To Look For in CRM for Marketing

    When choosing a CRM for marketing, the most important consideration is to find the solution that fits your needs and workflows. Having the most features or latest add-ons won’t benefit your business if it doesn’t solve your most pressing problems. 

    Decide which areas of your marketing workflow could improve through various workflow automation and tracking. Then, seek out these features when choosing your CRM. For example, do you need advanced email campaign features and landing pages that can be created quickly for various promotions? 

    Finally, when you have your features chosen, set your budget and find the CRM that includes the features you need in either the base plan or with minimal add-ons.

    Overall, a CRM solution for marketing can help you in the following ways:

  • Segmenting and tracking leads for more efficient sequences and targeting based on customer data.
  • Increasing personalization by using data collected through customer interactions. This allows for precise campaign targeting and an improved customer experience.
  • Taking advantage of reporting and analytical features to find areas of improvement or spot trends.
  • Using marketing automation and AI tools that allow your sales and marketing team to focus on more important tasks instead of data entry or basic lead management. Follow-up messages and other redundant tasks can all be automated within the CRM.
  • Better understanding of the customer journey and how customers interact with your brand via different touch points such as social, apps, webforms or your website.
  • *Scores range from one to five, with five being the easiest to learn.

    Methodology: Their System for Ranking the Best CRM for Marketing

    Our team spent more than 100 hours testing more than 15 CRMs. Each business owner is looking for something unique to support their business needs and growth trajectory. Plus, each CRM has a different array of features, which makes comparing them like comparing apples to oranges. Some CRM products focus on data collection and reporting, while others push project and task management for teams.

    Our top five picks for marketing CRMs scored highest across all criteria including user experience, features, value, customer support and reputation. But the best marketing CRM for you may come down to just one of these categories. Take a closer look at their testing criteria, then dive into all of the CRM providers we’ve reviewed.

    Our weighted rating system takes into account five broad categories. Here’s a brief breakdown of each one.

    Primary Categories: 
  • Features: Streamlining tasks, organizing workload efficiently and enhancing productivity is pivotal for ensuring timely and effective customer interaction and service delivery. They analyze multiple features, including document and sharing storage, pipeline management, integrations and analytics. 
  • Secondary Category:
  • User experience: User experience is crucial for businesses choosing a CRM, as it directly affects team efficiency and productivity. They gauge how users are interacting with each provider’s tools by evaluating tutorials, explainer videos, step-by-step instructions and the ability to start a sales campaign immediately. Additionally, their reviewers have first-hand experience working with CRM software.
  • Value: Cost impacts the company’s budget and ROI, potentially dictating whether the business can afford to invest in other essential areas to drive growth. To rank value, they measure the number of features a user has access to at the lowest price tier, how long the provider offers a free trial and if the provider offers a money-back guarantee.
  • Tertiary Category:
  • Customer Support: Business owners need to ensure quick resolution of issues and uninterrupted service, which is crucial for maintaining optimal business operations and customer relationships. They evaluate live chat functionality, phone support and user forums.
  • Reputation and Credibility: Trust and reliability is vital for a business to count on consistent performance and security to maintain seamless customer relations and business operations. They conduct a comprehensive review of app store and Capterra ratings, and they consider how long each provider has been in business and how many individuals they employ.
  • This rating system is intended to give readers a comprehensive overview of each CRM provider. However, their top providers may not be the best fit for all businesses. Learn more by reading each individual provider’s CRM review.


    Microsoft Azure Tapped As Public Cloud Provider For Salesforce Marketing Cloud

    'By bringing together the power of Azure and Microsoft Teams with Salesforce, their aim is to help businesses harness the power of the Microsoft cloud to better serve customers,' says Microsoft CEO Satya Nadella.

    ARTICLE TITLE HERE

    Salesforce has chosen Microsoft Azure as its public cloud provider for its Salesforce Marketing Cloud and announced a new integration to connect the Salesforce Sales and Service Clouds with Microsoft Teams.

    Moving its Marketing Cloud to Microsoft Azure will allow Salesforce to optimize its performance as customer demand scales, cutting onboarding times and enabling customers to expand more quickly under Azure's global reach while helping to address local data security, privacy and compliance requirements, the companies said.

    To date, Salesforce’s Marketing Cloud has primarily run on the company’s own infrastructure, according to a spokesperson for the San Francisco-based, cloud computing software-as-a-service company, which specializes in customer relationship management (CRM).

    The Salesforce Sales and Service Clouds integration with Microsoft Teams -- Microsoft’s communication and collaboration platform combining workplace chat, video meetings, file storage and application integration -- is expected to be active in late 2020. Many customers actively use both Salesforce CRM and Microsoft Teams for their sales and customer service workforces, the companies said, and the integration will allow those teams to search, view and share Salesforce records directly within Teams.

    Once bitter rivals, Salesforce and Microsoft announced a strategic partnership in 2014 to connect Salesforce’s CRM apps and platform to Microsoft Office and Windows.

    "In a world where every company is becoming a digital company, they want to enable every customer and partner to build experiences on their leading platforms," Satya Nadella, CEO of Redmond, Wash.-based Microsoft, said in a statement today. "By bringing together the power of Azure and Microsoft Teams with Salesforce, their aim is to help businesses harness the power of the Microsoft Cloud to better serve customers."

    Salesforce will continue to partner with Microsoft rival Amazon Web Services, where it runs the vast majority of its pubic cloud workloads, according to a Salesforce spokesperson. In 2016, Salesforce chose AWS as its preferred public cloud infrastructure provider, expanding its use of AWS to its core services, including Sales Cloud, Service Cloud, App Cloud, Community Cloud and Analytics Cloud. Salesforce and AWS announced an expanded partnership last year designed to simplify how data and events are shared across Salesforce and AWS services, with new integrations connecting the Salesforce Lightning Platform with AWS PrivateLink, which provides private connectivity between virtual private clouds, AWS services and on-premises applications on the Amazon network, and Amazon Connect, AWS’ customer contact center product.

    “We'll continue to partner with AWS and run on their public cloud to deliver global customer success,” a Salesforce spokesperson said.

    Salesforce also announced a partnership with Google Cloud Platform in 2017 that tied together its CRM platform with G Suite, Google's productivity and team collaboration services.

    Under the expanded relationship, Microsoft partners will be able to offer a more integrated ecosystem when Salesforce is involved, according to Allen Falcon, CEO of Cumulus Global, a Westborough, Mass.-based Microsoft partner.

    Cumulus met today with a midsize nonprofit considering a move to Office 365.

    “As they are strong Salesforce users, better integration with Teams is essential if they are going to make the move,” Falcon said. “This will benefit customers with more seamless integration. This will benefit partners as they will be able to expand their solutions with more options for integrating the collaboration power of Teams with the preferred sales and marketing tools for many SMB, midmarket and enterprise businesses.”

    The expanded Microsoft-Salesforce pact “paves the way for better integration between the two technology stacks, and that can only mean good things for the end user,” said Ryan Duguid, chief of evangelism and advanced technology at Bellevue, Wash.-based Nintex, an independent software vendor and Microsoft partner that focuses on process management and automation.

    “While I think the battle between these two tech titans will continue on many fronts in the coming years, it’s great to see them bury the [LinkedIn] hatchet just a little bit with these recent announcements,” said Duguid, whose firm is also a Salesforce partner. “At the end of the day, both players dominate in their respective fields and, as a result, most customers and partners have to live with Salesforce for CRM and Microsoft for productivity.”


     


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